General Education Outcomes are the knowledge, skills, abilities, attitudes, and behaviors that students are expected to develop as a result of their overall experiences with any aspect of the college, including courses, programs, and student services, both inside and outside of the classroom. The General Education Outcomes specifically learned in this course are:
- Communication
- Critical Thinking
Faculty Contact Information
M-Th 8-11
Instructor: Robert Babich
Office Phone: ext. 8656
E-mail: RBabich@kcc.edu
Course Information
At the end of this course, students will be able to:
- Analyze marketing opportunities by researching markets and identifying market segments and target markets for products and services
- Develop product strategies by determining the appropriate marketing mix for products and services
- Develop distribution strategies by identifying appropriate marketing channels and logistical decisions
- Develop promotional strategies by determining an appropriate promotional mix and marketing communications strategy
- Develop pricing strategies by determining pricing goals and strategies, and setting appropriate prices for products and services
Included as a free download within the course.
Evaluation
Grading for the course will be based upon: quizzes, an article summary, chapter assignments, a marketing plan, a midterm exam, a final exam, and discussions. The point values for these elements are as follows:
Quick Take Discussions (14 x 5pts) = 70 pts
Discussions (6 x 20pts + 1 x 10pt) = 130 pts
Quizzes 7 x 10 pts = 70 pts
Marketing Plan Assignments = 175 pts
Chapter assignments 18 x 10 pts = 180 pts
Article Summaries (2x25pts) = 50 pts
Midterm Exam = 50 pts
Final exam = 50 pts
Total possible points 775 pts
Business, Technology & Human Services
Dean, Paul Carlson; 815-802-8858; V105; pcarlson@kcc.edu; Division Office – W102; 815-802-8650
Course Policies
Since the majority of this course is based online, please login into the course via Canvas often. Once a day may be too optimistic but you shouldn’t be away from the course for more than two consecutive days.
There will be a 10% late penalty for each day a written assignment (or discussion post) is submitted late, even with instructor approval. No written assignment will be accepted AFTER 7 days late. It is expected that IF you submit a late written assignment, you will send an email to me so I know to go back and grade it for you.
Email Policy
- The subject line of all email to the instructor must begin with the course number AND section number followed by the topic. Here are some examples:
- The body of the email must include at least one complete sentence AND be “signed” with your full first and last name. When asking for help, please do your best to be specific about the question(s) and always “sign” your email at the bottom by typing your full first and last name.
Subject: MKTG 1553.010, Missed class - When is quiz #2?
Subject: MKTG 1553.010, Question on assignment 6
Subject: MKTG 1553.010, Final Exam Date
Email without a subject may not be read and will probably be deleted.
Once exams are distributed, a student may not leave the class room until they are finished with the exam. Any student that leaves the class room during an exam is assumed to have finished the exam and will not be allowed to continue working upon return.
Plagiarism Policy
The College considers student plagiarism to be a serious offense. Plagiarism is defined as the unauthorized use or close imitation of the language and words of another author and the representation of this material as one’s own original work.
- For the first account of plagiarism, the student will receive a zero for the assignment.
- A second account of plagiarism will result in a zero for the assignment and the incident will be reported to school officials.
- A third account of plagiarism results in the student failing the course and being reported to school officials.
The Academic Honesty Policy refers to discussion posts as well as written assignments. Any time you are using another's words you should be citing it (even from our textbook).
The internet is an incredibly powerful learning tool that provides access to almost unlimited words on any topic. The same powerful internet has also made it easier than ever to detect plagiarism and I treat plagiarism in any form as a very serious offense.
Discussion forum description, recommendations, timetables, and rubric
For the Discussion Forums, your initial posting should include substantive comments and answers to questions noted. Citation of pertinent sources from your readings or additional sources should be listed when required. You are expected to think critically and express your opinion in a scholarly manner; however, everyone has an opinion to express regardless of educational experience. The objective with each initial posting and response is to facilitate multiple channels for the communication of ideas. The more you participate in the discussion the richer and more involved the class will be.
Your peer replies (comments on your peers original posts) should contain substantive comments and can include:
- A scholarly challenge to a classmate's posting (e.g., My understanding is different from your position. I understood this to mean.......)
- Support for a classmate's posting with further explanation or data (e.g., I agree, based on ...... research, I believe........)
- A substantive comment is a comment that contains an idea relevant to the issue and the topic and facilitates others to express their relevant ideas. For example:
- Person 1: I totally agree (not a substantive comment because it fails to express an idea).
- Person 2: Yea, I tried that and didn't have much success (not a substantive comment because it expressed an idea or opinion but did not facilitate others to express relevant ideas on the topic).
- Person 3: I totally agree from what I've seen in our school. Many teachers don't feel comfortable working with ELL students because they feel they lack experience to teach such a diverse group of students. Garner (2003)* suggests a variety of strategies teachers can use to improve their interactions when working with ELL students, such as........Has anyone tried any of these? (substantive comment because the response relates to the topic and the statement expresses a relevant idea and invites others to comment).
*Citation would be listed at the end of the post.
You are expected to minimally post two times (more posts=more discussion) to our weekly discussion threads with your initial post occurring no later than Wednesday, followed by at least one peer reply to a peer's original post by the end of the week (Friday). Please feel free to post earlier than Wednesday so we can get a dialogue going that will last the entire week. Your first post of the week will be your answer to topic question for the week, NOT starting with a reply to a peer's post.
Your weekly thread grade will be affected if you don't follow the recommended weekly timetable:
Before Wednesday 11:59pm - Your initial post on the weekly topic.
Before Friday 11:59pm - Your peer replies (the earlier the better; more time = more discussion).
Sunday 11:59pm - Follow-up posts and answers to all direct questions.
As a reminder, you are always expected to respond to inquiries directed to you, even if your response spills into Monday of the next week.
Each discussion thread will be graded out of a possible 20 points (10 points for the original post and follow-ups, and 10 points for peer replies). The rubric for grading original posts is as follows:
Points | Discussion Posting Grading Rubric |
5 | For excellent writing, a posting will thoughtfully consider and respond to the question (or classmate's post), using sound argumentation and clear prose. This is a stellar posting that will contain virtually no grammatical errors or typos. Not only will such a post engage with the ongoing conversation in a rhetorically suitable fashion, it will foster further discussion on the topic, perhaps exploring new lines of argument or different perspectives from a conceptual and applied angle. The five-point grade isn't just a response; it's proof that you are facilitating learning both for yourself and your fellow students. This posting should be approximately 200 words in length. |
4 | This posting is a competent response to the subject, It's 100 words long, more or less, it addresses the question, without going into much detail, and it contributes to the overall conversation as another voice on the subject. |
3 | This posting reflects a ‘satisfactory’ level of response with adequate engagement with the subject. It does little to advance the discussion underway. |
2 | This posting reflects a 'less-than-adequate' engagement with the subject, or is noticeably under the required word count. It does very little to advance the discussion underway, may even detract from it, and does not demonstrate a sufficient understanding of subject under discussion. |
0 | No posting, late posting, or a post that is but the briefest nod toward a response. (zero percent) |
Initial posts should be 200+ words to be "A" eligible and should be posted by Wednesday night. Always reply to direct questions to your posts, even if a late post requires a Monday answer.
Peer replies are when you reply to a peer's ORIGINAL post. They should be posted before Friday night and should be 100+ words (with at least one of your peer replies). All other posts (including responding to questions posed to you by others) can continue through the weekend.
Written assignment due dates
Written assignment will usually be due Sunday night of the week they are assigned. For example, if our course opens on Monday, January 8th, any week 1 written assignment would be due Sunday night, January 14th. All written assignments should be submitted through Canvas.
Course Calendar – 16 weeks
Week Reading Assignment
1 Chapter 1 Intro Discussions
Quick Take Discussion
Chpt 1 assign - Q 1-2, 1-4 pg 57, 1-23, 1-24 pg 61
(the number “1” before the question number just refers to the chapter)
(ignore any references to MyLab)
2 Chapter 2 Quick Take Discussion
Discussion 1
Chpt 2 assign - Q 2-4, 2-6, pg 86, 2-23 pg 89
Quiz 1 (chpt 1-2)
3 Chapter 3 Quick Take Discussion
Chpt 3 assign - Q 3-4, 3-5, pg 118, 3-22 pg 121
4 Chapter 4 Quick Take Discussion
Discussion 2
Chpt 4 assign – Q 4-1, pg 150 4-9, 4-10, 4-11, 4-12 pg 151
Marketing Plan Assignment 1
Quiz 2 (chpt 3-4)
5 Chapter 5 Quick Take Discussion
Chpt 5 assign - Q 5-1, 5-3 pg 182 Q 5-22, 5-23 pg 185
Article Summary 1
Marketing Plan Assignment 2
Skip 6
6 Chapter 7 Quick Take Discussion
Discussion 3
Chpt 7 assign – Q 7-1, 7-2, 7-5, 7-6 pg 237
Marketing Plan Assignment 3
Quiz 3 (chpt 5 and 7)
7 Chapter 8 Quick Take Discussion
Discussion 4
Chpt 8 assign - Q 8-4, pg 274 and AirBNB case pg 275-277 8-18, 8-19, 8-20, 8-21, 8-22
Marketing Plan Assignment 4
8 Chapter 9 Quick Take Discussion
Chpt 9 assign – Q 91, 9-4, pg 300-301 and 9-24 pg 305
Quiz 4 (chpt 8-9)
Midterm Exam (Chpt 1-5, 7-9)
9 Chapter 10 Quick Take Discussion
Discussion 5
Chpt 10 assign - Q 10-1, 10-5, pg 325
Marketing Plan Assignment 5
10 Chapter 11 Quick Take Discussion
Chpt 11 assign - Q11-22, 11-23, pg 355
Article Summary 2
Marketing Plan Assignment 6
11 Chapter 12 Quick Take Discussion
Discussion 6
Chpt 12 assign - Q 12-1, 12-2 pg 385 and 12-22 12-23 pg 389
Quiz 5 (chpt 10-12)
12 Chapter 13 Quick Take Discussion
Chpt 13 assign – Q13-8 pg 418 and 13-23 pg 421
13 Chapter 14 and 15 Quick Take Discussion
Discussion 7
Chpt 14 assign – Q 14-8 pg 446
Quick Take Discussion
Chpt 15 assign – 15-7 pg 474
Quiz 6 (13-15)
14 Chapter 16 and 17 Chpt 16 assign – 16-3 pg 505 16-23 pg 509
Chpt 17 assign 17-1 pg 536 and 17-22 on pg 539
Marketing Plan Assignment 7
15 Chapter 18 and 20 Chpt 18 assign Q 18-1, 18-2, 18-6 on pg 561-562
Quiz 7 (16-18)
Marketing Plan Assignment 8
Skip 19 Chpt 20 assign Q 20-2 on pg 621 and Q 20-22 on pg 625
16 Final Exam
College Policies, Resources and Supports
For information related to the Student Code of Conduct Policy, Withdrawal Policy, Email Policy, and Non- Attendance/Non-Participation Policy, please review the college’s Code of Campus Affairs and Regulations webpage, which can be found at catalog.kcc.edu under the Academic Regulations & Conduct Guide.
KCC offers various academic and personal resources for all students. Many services are offered virtually, as well as in person. Please visit Student Resources - Kankakee Community College to access student resources services such as:
- Clubs and organizations
- Counseling and referral services
- Office of disability services
- Student complaint policy
- Transfer services
- Tutoring services, etc.
The materials on this course are only for the use of students enrolled in this course for purposes associated with this course. Further information regarding KCC's copyright policy is available at https://kcc.libguides.com/copyright.
|Course syllabus/calendar is subject to change.