Meeting Day: Tuesday & Thursday
Meeting Time: 9:30-10:45am
Location: D213
The student will examine the nature and impact of mass communication in our society including historical development and contemporary changes, functions and social responsibilities of media, ethical issues facing media, and freedom of the press. The course includes major media including newspapers, magazines, radio, television, and movies.
Course Alignment
General Education Outcomes are the knowledge, skills, abilities, attitudes, and behaviors that students are expected to develop as a result of their overall experiences with any aspect of the college, including courses, programs, and student services, both inside and outside of the classroom. The General Education Outcomes specifically learned in this course are:
- Communication
- Responsibility
Relationship to academic programs and transferability
“(This course) was designed to meet specific student needs either individually or within a program and is designed to transfer to other colleges and universities. KCC participates in the Illinois Articulation Initiative (IAI), a statewide transfer agreement for general education courses. All colleges and universities participating in the IAI agree to accept a collective “package” of IAI general education courses; transfer of courses separately is not guaranteed. For more information about IAI and the transferability of courses to specific four-year institutions, go to www.itransfer.org and MyCreditsTransfer/Transferology.
Course Goals and Learning Objectives
Upon completion of this course, students will:
- gain an historical perspective of mass communication and media.
- become aware of the media involved in contemporary mass communication, along with emerging trends and possible effects.
- become informed consumers of media by considering their own exposure to and perception of mass messages.
- gain an awareness of current media controversies and their various perspectives.
Throughout this course, students will:
- understand the nature of contemporary American journalism through the study of current media practices and trends.
- analyze the value of free and responsible mass media to a democratic society.
- investigate current problems in and criticisms of mass media and generalize trends.
- gain exposure to theories and models of communication.
- consider various philosophical positions of communication.
General Education Goals and Objectives
The general education program at KCC is designed to enable students to acquire communication and reasoning skills at a level reflecting college-level learning. Students who complete the general education program will be able to examine complex topics and apply systematic processes to form conclusions. The specific general education objectives addressed in this course are:
Communication: Students will communicate with precision, clarity, fluency, accuracy, and coherence through their reading, writing, and verbal communications.
Ethical Reasoning: Students will apply skills in ethical reasoning and come to understand the ways ethical issues affect individual behaviors, individual lifestyles, and public life.
Inquiry and Analysis: Students will examine complex topics and apply systematic processes resulting in formed conclusions.
Topical Outline
- Laying the Groundwork of Mass Communication
- Media, Media Industries, and Media Audiences
- Strategic Communication Industries
- Mass-Mediated Culture in the Information Age
Faculty Contact Information
Mon & Wed from 12:30-1:30pm in L316
Tuesdays from 11:00-12:00pm VIRTUAL
Professor Keith Stevenson, Liberal Arts & Sciences Division
Office: L316
E-mail: kstevenson@kcc.edu
Phone: (815) 802-8732
Course Information
At the end of this course, students will be able to:
- Gain a historical perspective of mass communication and media
- Become aware of the media involved in contemporary mass communication, along with emerging trends and possible effects
- Become informed consumers of media by considering their own exposure to and perception of mass messages
- Gain an awareness of current media controversies and their various perspectives
- Understand the nature of contemporary American journalism through the study of current media practices and trends
- Analyze the value of free and responsible mass media to a democratic society
- Investigate current problems in and criticisms of mass media and generalize trends
- Gain exposure to theories and models of communication
- Consider various philosophical positions of communication
- Laying the Groundwork
- Mass Communication, Culture, and Media Literacy
- Convergence and the Reshaping of Mass Communication
- Media, Media Industries, and Media Audiences
- Books
- Newspapers
- Magazines
- Film
- Radio, Recording, and Popular Music
- Television, Cable and Mobile Video
- Video Games
- The Internet and Social Media
- Strategic Communication Industries
- Public Relations
- Advertising
- Theories and Effects of Mass Communication
- Media Freedom, Regulations, and Ethics
- Global Media
- Baran, Stanley. Introduction of Mass Communication. 12th Ed., New York: McGraw Hill Publishing, 2026. ISBN: 978-1265498641
- All other readings as assigned by the professor.
Evaluation
30% Weekly Discussion Forum
20% Case Studies: Week 4 and Week 11
20% Mid-Semester Paper: Advertising Campaign and Evaluation of Mass Audiences
30% Final Reflection Paper/Final Video Reflection
Grading Scale
A 90-100%
B 80-89%
C 70-79%
D 60-69%
F 59% and Less
Liberal Arts & Sciences
Dean, Jennifer Huggins; 815-802-8484; R310; jhuggins@kcc.edu; Division Office- W102; 815-802-8700
Attendance
This class meets face-to-face and weekly participation in class discussions and assignments is mandatory. I ask that you contact me through email if you are unable to complete work on time. If you become sick during the semester additional absences can be excused with proper medical documentation.
Assignments and Late Work:Assignments are due on the specified due date and at the specified time listed on the Course Calendar. All assignments and papers are expected on the due date assigned. Should unusual circumstances arise that delay your work, you may turn in your assignment up to one week late with a deduction of a full letter grade for that assignment. Please notify me as soon as possible if you have other extenuating circumstances that require more time to submit work.
Academic Misconduct (e.g., Cheating & Plagiarism)
Cheating can take many forms in this class: copying or using another student’s work, adjusting format to make papers appear longer, working in groups on individual assignments (whether openly or in secret), sharing or stealing answers for tests or assignments, using AI to write part (or all) of an assignment, etc. Section 17.6B of the Student Code of Conduct explains that cheating also includes, “Submitting the same paper, report, or other assignment for more than one course without the expressed permission of the faculty member. If a student believes that he/she can complete an assignment that meets the requirements of two or more faculty members, he/she should obtain prior approval from all faculty involved.”
Plagiarism is also defined in section 17.6B of the Student Code of Conduct: “Taking, reproducing, and/or using as one’s own, without proper attribution, the ideas, writings, paraphrases, data, reports, graphic designs, or computer codes of published or unpublished work of another person in completing an academic assignment. Prohibited conduct may also include the unauthorized submission for credit of academic work that has been submitted for credit in another course.”
Plagiarism in this class includes but is not limited to:
- submitting someone else’s work or work written by AI
- using published material, including materials published online, without proper attribution
- paraphrasing or quoting someone without attributing the quote in your paper even if the source is included on the works cited page; improper paraphrasing (sometimes referred to as “synonym swapping”) may also be plagiarism if the attempted paraphrase too closely imitates the writing style (including syntax) of the original source
- failing to clearly indicate when you are using quoted materials by not including (or properly formatting) quotation marks
- working with someone (without my permission) to write your paper and presenting it as your own
- Using AI, like Chat GPT, to complete your assignments- unless directed by the professor.
If you are in doubt, ask me or visit the KCC Writing Studio before you submit your assignment.
No form of cheating or plagiarism is acceptable. Academic misconduct on an assignment in this class will have consequences, the severity of which depends on the instructor's judgment of the situation: from automatic failure on the assignment to possible immediate failure of the course with no opportunity for the student to withdraw. Academic misconduct will be reported to the Director of Student Success.
Note: If the student has a repeated instance of academic misconduct reported to the Director of Student Success, the student may be suspended from the institution.
Instructional Philosophy
Various research studies demonstrate that communication ability contributes to your self-image, your success as a student, and your success in whatever career you choose. Thus, the communication techniques that you practice in this class are also applicable to your communication with your family and friends, your instructors, and your employers and coworkers.
College Policies
For information related to the Student Code of Conduct Policy, Withdrawal Policy, Email Policy, and Non-Attendance/Non-Participation Policy, please review the college’s Code of Campus Affairs and Regulations webpage, which can be found at catalog.kcc.edu.
College Resources
Tutoring Services
Tutoring assistance is free to all currently enrolled KCC students. Our tutor program is certified by the College Reading and Learning Association (CRLA). For schedules, resources and other helpful information, go to www.kcc.edu/tutoring.
Office of Disability Services
KCC works closely with students and instructors to accommodate
individual student learning needs. For the services they offer, their contact
information and other helpful information, go to www.kcc.edu/disabilityservices.
Miner Memorial Library
The Miner Memorial Library provides a variety of services free to students. For the services they offer, their hours of operation and other helpful information, go to www.kcc.edu/library.
Student Supports
Food for Thought, the KCC Food Pantry, located in D321, is available to all students regardless of financial need. It offers students non-perishable foods, snacks, personal hygiene products and frozen lunches. Hours will vary by semester; please email foodpantry@kcc.edu for more information or to volunteer.
Transformative Growth Counseling provides personal counseling services for KCC students and staff. If you are struggling with any stressors, counselors are available. To make an appointment, go to: transformativegrowth.org/, phone 630-423-6010 or email contact@transformativegrowth.org
See policies above
COURSE CALENDAR
| Introduction to Mass Communication | Fall 2026 |
Week | Course Assignments | Due Dates |
1 | Part 1: Laying the Groundwork Chapter 1- Mass Communication, Culture, & Media Literacy | Aug 18 & 20 |
| Read Chapter 1 in textbook & review notes on Canvas |
|
Introductions - Hello, my name is … Discussion Forum | Due by Tues, Aug 19th. | |
Chapter 1 Notes and Discussion | In-Class Discussion on Thurs, Aug 20 | |
2 | Chapter 2- Convergence and the Reshaping of Mass Communication | Aug 25 & 27 |
Read Chapter 2 in textbook & review notes on Canvas | Tues, Aug 25 | |
Week 2 Discussion | In-Class Discussion on Thurs, Aug 27 | |
3 | Part 2: Media, Media Industries, and Media Audiences Chapter 3- Books | Sept 1 & 3 |
| NO Class on Mon, Sept 2- Labor Day | Tues, Sept 1 |
Read Chapter 3 in textbook & review notes on Canvas Week 3 Discussion | Thurs, Sept 3 | |
4 | Chapter 4- Newspapers | Sept 8 & 10 |
Read Chapter 4 in textbook & review notes on Canvas | Tues, Sept 8 | |
| Week 4 Discussion | Thurs, Sept 10 |
| Week 4 Case Study | Due Mon, Sept 14th by 11:59pm |
5 | Chapter 5- Magazines | Sept 15 & 17 |
| Read Chapter 5 in textbook & review notes on Canvas | Tues, Sept 15 |
| Week 5 Discussion | Thurs, Sept 17 |
6 | Chapter 6- Film | Sept 22 & 24 |
| Read Chapter 6 in textbook & review notes on Canvas | Tues, Sept 22 |
| Week 6 Discussion | Thurs, Sept 24 |
7 | Chapter 7- Radio, Streaming, & The Recording Industry | Sept 29 & Oct 1 |
| Read Chapter 7 in textbook & review notes on Canvas | Tues, Sept 29 |
| Week 7 Discussion | Thurs, Oct 1 |
8 | Chapter 8- Television & Streaming Video | Oct 6 & 8 |
Read Chapter 8 in textbook & review notes on Canvas | Tues, Oct 6 | |
Week 8 Discussion | Thurs, Oct 8 | |
Midterm Paper | Due by Monday Oct 12th by 11:59pm | |
9 | Chapter 9- Video Games | Oct 13 & 15 |
Read Chapter 9 in textbook & review notes on Canvas | Tues, Oct 13 | |
Week 9 Discussion | Thurs, Oct 15 | |
10 | Chapter 10- The Internet & Social Media | Oct 20 & 22 |
Read Chapter 10 in textbook & review notes on Canvas | Tues, Oct 20 | |
Week 10 Discussion | Thurs, Oct 22 | |
11 | Part 3- Strategic Communications Industries Chapter 11- Public Relations | Oct 27 & 29 |
Read Chapter 11 in textbook & review notes on Canvas | Tues, Oct 27 | |
| Week 11 Discussion | Thurs, Oct 29 |
Week 11 Case Study | Due Monday, Nov 2nd by 11:59pm | |
12 | Chapter 12- Advertising & Brand Influence | Nov 3 & 5 |
Read Chapter 12 in textbook & review notes on Canvas | Tues, Nov 3 | |
| Week 12 Discussion | Thurs, Nov 5 |
13 | Chapter 13- Theories & Effects of Mass Communication | Nov 10 & 12 |
Read Chapter 13 in textbook & review notes on Canvas | Tues, Nov 10 | |
| Week 13 Discussion | Thurs, Oct 12 |
14 | Chapter 14- Media Freedom, Regulation, and Ethics | Nov 17 & 19 |
Read Chapter 14 in textbook & review notes on Canvas | Tues, Nov 17 | |
| Week 14 Discussion | Thurs, Nov 19 |
15 | Chapter 15- Global Media- Thanksgiving Week | Nov 24 & 26 |
Read Chapter 15 in textbook & review notes on Canvas Week 15 Discussion | Tues, Nov 24 | |
| NO Class- Thanksgiving | Thurs, Nov 26 |
16 | Putting it all Together | Dec 1 & 3 |
Final Project Presentations | Tues, Dec 1 | |
| Final Paper/Project | Due Tuesday, Dec 1st by start of class |
| LAST CLASS- Final Discussion/Course Evaluation | Thurs, Dec 3 |
17 | Final Exam Week | Dec 7 – 10 |
Final Exam- Video Reflection of Final Paper/Project | Due Monday, Dec 7th by 11:59pm |
Copyright
The materials on this course are only for the use of students enrolled in this course for purposes associated with this course. Further Information regarding KCC's copyright policy is available at http://www.kcc.edu.
Syllabus disclaimer
**Course syllabus/calendar is subject to change.
College Policies, Resources and Supports
For information related to the Student Code of Conduct Policy, Withdrawal Policy, Email Policy, and Non- Attendance/Non-Participation Policy, please review the college’s Code of Campus Affairs and Regulations webpage, which can be found at catalog.kcc.edu under the Academic Regulations & Conduct Guide.
KCC offers various academic and personal resources for all students. Many services are offered virtually, as well as in person. Please visit Student Resources - Kankakee Community College to access student resources services such as:
- Clubs and organizations
- Counseling and referral services
- Office of disability services
- Student complaint policy
- Transfer services
- Tutoring services, etc.
The materials on this course are only for the use of students enrolled in this course for purposes associated with this course. Further information regarding KCC's copyright policy is available at https://kcc.libguides.com/copyright.
|Course syllabus/calendar is subject to change.